Most publishers approach Spacehouse because they are looking to launch a new product and hence need to establish a commercial base quickly – or they do not have the media sales skills to deliver enough advertising revenue to sustain their product. Perhaps other competitor media have eroded a once dominant market position.
Over the past 16 years we have dealt with all such situations. Our approach is always the same. We work with our publishers to develop a deliverable commercial strategy and then use our excellent client, agency and consultancy networks to establish / re-establish the brand and create a strong commercial base.
We understand that we are judged on results. We have a track record of delivering what our customers require, with a professional and consultative outlook. We have profiled below some specific examples of our work across print media including Recruitment, Product, Special Supplements & Sponsorships.
The MJ magazine was a rich tradition having reported on the local government sector since 1893. However, competitors had eroded The MJ’s recruitment and display markets and revenues derived from special products had declined.
Spacehouse came on-board with the brief to rebuild the commercial revenues and re-establish The MJ as the clear market leader. Over the past decade, while many competitor titles have closed their doors, we have re-built The MJ to its position as the number one B2B magazine in its sector, generating £ millions in advertising and sponsorship revenues.
The MJ’s respected editorial team created the concept of “special focuses” on individual local authorities – detailing their key initiatives and developments and looking in depth at a number of case studies.
Spacehouse were asked to build a revenue strategy to make such supplements commercially viable – since September 2013 Spacehouse have delivered print revenues exceeding £330,000 to fund these projects.
The Surveyor magazine was the market leader for recruitment advertising when Spacehouse joined forces with the Hemming Group back in 2000.
It was believed that as the magazine held a dominant position within its market that commercial revenues would be difficult to grow. However, with a period of 3 years Spacehouse had grown advertising revenues by an impressive 60% over this period – significantly increasing the number of clients using the magazine, the yields being achieved, and the overall annual income.
The APSE organisation approached Spacehouse almost 3 years ago and we worked together to develop a business plan which covered a number of revenue areas including their membership magazine Direct News – along with their exhibitions and website.
Over the past 24 month period Spacehouse have sold over 300 exhibition stands to commercial partners generating significant revenues for the APSE organisation, while also contributing tens of thousands of £ in ad revenue for their membership magazine.